Lexar Adds Xploder® Lite Software To Its Gaming Edition Memory Cards

Gamers Can Enhance Their Gaming Experience with the New Lexar Cards

Fremont, CA, January 7, 2008 -- Lexar Media, Inc., a world leader in advanced digital media technologies, today announced that all its new Gaming Edition memory cards, including Gaming Edition Memory Stick PRO Duo™ and Gaming Edition SD™ cards, will now include free downloadable Xploder® Lite software. The innovative software is specifically designed to enhance the gaming experience for users of Sony® PlayStation 3™, Xbox® 360™, and Nintendo® Wii™ Entertainment Systems. It will be included in 512MB, 1GB, 2GB, and 4GB capacity versions of Lexar Gaming Edition Memory Stick PRO Duo and in 1GB and 2GB versions of Gaming Edition SD cards.

For the ultimate gaming experience, Xploder Lite software offers four versions of advanced cheat and media tools, specific to the gaming system preferred. Gamers can get the edge they need by taking advantage of 10 free Cheat Saves (giving users the ability to skip levels, access secret characters, stock up on ammo, and more) when used with Sony PS3 and PSP and Nintendo Wii systems. The software also gives users the power to manage and display photos, import and play music within games such as Xbox 360, and store and watch video content on many of today's most popular gaming consoles. For added convenience and utility, the Xploder Lite software may be downloaded for use in multiple gaming systems.

Brad Anderson, Director of Product Marketing at Lexar, noted: "Xploder Lite software is the most competitive gaming enhancement software solution in the industry, providing compatibility with all major gaming consoles. The gaming community is extremely important to Lexar, and we are thrilled to offer our advanced high-capacity gaming storage cards with this added-value software."

Additionally, Lexar gaming cards are designed for optimum compatibility with digital cameras, video camcorders, MP3 and media players, televisions, and computers with Memory Stick PRO Duo or SD slots, respectively.

The software is provided under license by Fire International and more information on Xploder products is available on www.xploder.net"

About Lexar
Lexar Media is a leading marketer and manufacturer of NAND flash and DRAM memory products under the Lexar and Crucial brand names. Lexar also sells flash memory products under the Kodak brand. For more information about Lexar, visit www.lexar.com. For more information about Crucial products, visit www.crucial.com, www.crucial.com/uk or www.crucial.com/eu. Lexar Media, Inc. is a subsidiary of Micron Technology, Inc., and Lexar Media is a division of Micron Europe Limited, a division of Micron Semiconductor Asia Pte. Ltd., and a division of Micron Japan, Ltd.

About Micron Technology, Inc
Micron Technology, Inc., is one of the world's leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets DRAMs, NAND flash memory, CMOS image sensors, other semiconductor components, and memory modules for use in leading-edge computing, consumer, networking and mobile products. Micron's common stock is traded on the New York Stock Exchange (NYSE) under the MU symbol. To learn more about Micron Technology, Inc., visit www.micron.com.

About Fire International Ltd.
Fire develops, manufactures and supplies worldwide a comprehensive range of console and PC based media management and video game enhancement utilities under the Xploder and Blaze brand-names. As an MPEG4/AAC licensee, Fire provide advanced media conversion of video and music for use on PSP, XBOX 360, PS2, DS, Mobile Handsets, iPhone and iPod as a single access point. Cross-platform media management solutions are available for all media, whatever the system. For the full range of Xploder related products please visit www.xploder.net. The Blaze brand has been recently been used to re-launch a range of innovative bespoke accessory lines for major videogame consoles, available in sector-leading metal packaging. Fire also provides OEM solutions for own-label product ranges across a wide variety of accessories, hardware and software - Fire technology powers the GameShark brand for Mad Catz in the US, Xterminator for Gametech in Japan and the Limited Edition Xploder Lite software that is bundled with the Lexar Gaming Memory Stick PRO Duo.


© 2008 Lexar Media, Inc. All rights reserved. Information is subject to change without notice. Lexar and the Lexar logo are trademarks of Lexar Media, Inc. Micron, Crucial, and the Crucial logo are trademarks of Micron Technology, Inc. Xploder is a registered trademark of Fire International, Ltd. PlayStation, PS3, and PSP are trademarks of Sony Computer Entertainment, Inc. Nintendo and Wii are trademarks of Nintendo Co. Ltd. Xbox is a registered trademark of Microsoft Corporation. All other trademarks or registered trademarks are property of their respective owners.

Lexar Media Contact:
Matthew Moskowitz
DBA Public Relations
mmoskowitz@dba-pr.com
(212) 388-1400