WRC Promoter GmbH, the promoter of the FIA World Rally Championship (WRC), announced today that Lexar, a leading global brand of flash memory solutions, will become an official supplier for the international motorsport series in 2014.
The multi-year agreement will see Lexar provide a range of memory solutions to the championship promoter and its audio-visual production team to enable broadcast of the rallies to a global audience of 600 million viewers. High-speed Lexar CompactFlash and microSD cards will capture on-board video from each World Rally car, whilst Lexar USB drives will be used to transfer stored data and video between locations.
Oliver Ciesla, Co-Managing Director of WRC promoter GmbH added: “We are delighted to welcome Lexar as our new official supplier for the FIA World Rally Championship and for our audio-visual production team at WRC TV. In the world of digital media, instant capture and storage of images is crucial and having access to Lexar’s industry-leading expertise in memory solutions is a real asset to our production team. The WRC environment is challenging and varied, as our cameras have to record the action from the stages, from the air and from on-board the car – during cold winters, hot summers and wet autumn days. We are tremendously excited to be working with Lexar.”
Wes Brewer, VP and General Manager, Lexar said of the partnership: “I am thrilled that Lexar has become an official supplier of the FIA World Rally Championship, one of the most exhilarating and visually stunning sporting spectacles in the world. Rallying is at the pinnacle of technology and will allow us to showcase the high-performance capabilities of the latest Lexar products in the most demanding environments. We aim to use this partnership to increase awareness of our products globally and to position ourselves uniquely in the market place.”
About the FIA World Rally Championship
Widely regarded as the most challenging motorsport competition in the world, the FIA World Rally Championship (WRC) puts cars and drivers in a series of two, three or four-day events through some of the toughest and most varied conditions on the planet. The roads on this epic motorsport adventure range from the ice and snow of Scandinavia to the stifling heat of Australia – over surfaces including packed ice, smooth asphalt and boulder-strewn rocky tracks. Established in its current format in 1973, in 2014 drivers and manufacturers – including Citroen, Hyundai and Volkswagen – will battle for the annual driver and manufacturer championship trophies on rallies, spread across 13 countries.
For more information about WRC, visit www.wrc.com
Lexar is a global brand of Micron Consumer Products Group, Inc., a subsidiary of Micron Technology, Inc., one of the largest memory manufacturers in the world. Lexar® products include industry-leading memory cards for photography and video, card readers, high-performance USB flash drives, and memory cards for mobile devices. Lexar products are available worldwide at major retail and e-tail stores, and at www.lexar.com. For more information or support, visit www.lexar.com.