New Lexar Professional USB 3.0 Dual-Slot Reader Dramatically Accelerates Digital Workflow

Reader Leverages the Latest USB Technology to Provide Blazing-Fast Card-to-Computer Transfer Speeds When Shooting is Complete

 Key Messages:

  • Delivers blazing-fast file transfer speeds from card to computer, with a USB interface speed of 500MB per second*
  • Supports CF UDMA, SDXC™** and SD UHS-I memory cards, and is backwards compatible with standard CF, SD, and SDHC memory cards
  • Dual-slot design enables concurrent and card-to-card file transfers, while pop-up mechanism protects slots from dust and debris when not in use

 Multimedia Elements:

Fremont, CA, May 19, 2011 – Lexar Media, a leading global provider of memory products for digital media, today announced the new Lexar® Professional USB 3.0 Dual-Slot Reader, a high-performance card reader that enables professional and advanced amateur photographers and videographers to maximize their workflow with blazing-fast transfer speeds. The reader leverages SuperSpeed USB (USB 3.0) technology to deliver high-speed performance that supports the latest CompactFlash® (CF) UDMA, Secure Digital Extended Capacity™ (SDXC)**, and SD Ultra High Speed-I (UHS-I) memory cards. The versatile reader is also backwards compatible with standard CF, SD™, and Secure Digital High Capacity™ (SDHC) memory cards and USB 2.0 host devices. For additional information about the Lexar Professional USB 3.0 Dual-Slot Reader, visit www.lexar.com.

“USB is the most popular connectivity option for PCs, and it’s critical that professional photographers and videographers have convenient and versatile tools to maximize their workflow and fully leverage the performance of their high-speed memory cards,” said Manisha Sharma, director of product marketing for cards, Lexar Media. “The Lexar Professional USB 3.0 Dual-Slot Reader combines extremely fast performance with a versatile, innovative design to provide pro and hobbyist shooters with a reader that dramatically reduces image transfer time. The speed offered by the reader enables users to move large volumes of high-resolution images and HD video faster than ever, allowing them to spend less time at the PC and more time on other activities.”

The Lexar Professional USB 3.0 Dual-Slot Reader features the new SuperSpeed USB 3.0 interface, which operates at 500MB per second; while the Hi-Speed USB 2.0  interface operates at 60MB per second*. The Lexar Professional USB 3.0 Dual-Slot Reader takes advantage of the performance of high-speed cards. Real-world tests prove that today’s high-performance cards can be read more than six times faster with the Lexar Professional USB 3.0 Dual-Slot Reader than with previous generation USB 2.0 card readers, and future high-performance cards are likely to enable an even faster data transfer experience. The reader can transfer content from both SD and CF cards simultaneously, and allows for easy file transfer from one card to another. The USB 3.0 Dual-Slot Reader also features an innovative, pop-up mechanism that lets users close the reader when not in use, protecting it from dirt and debris. Its compact, portable design means users can take it on the go, and its smooth contours help it slip easily in and out of a photo bag or briefcase.

The Lexar Professional USB 3.0 Dual-Slot Reader provides consumers with the quality and reliability they have come to expect from Lexar Media. All Lexar product designs are tested in the Lexar Quality Labs, a group of facilities where all Lexar product designs undergo extensive testing to ensure performance, quality, compatibility, and reliability with more than 800 intended digital devices.

The Lexar Professional USB 3.0 Dual-Slot Reader comes with free, dedicated customer support and a five-year limited warranty. The reader is available now for purchase on www.lexar.com, and will be available from leading photo retailers in June, with an MSRP of $49.99.

About Lexar: 

Lexar Media is a leading designer, manufacturer, and marketer of NAND flash and DRAM memory products under the Lexar® and Crucial® brand names. Lexar Media offers products in all major flash and DRAM memory categories, including USB flash drives, innovative backup drives, industry-leading memory cards for photography, and all popular form factors of memory cards for mobile devices. Under the Crucial brand, Lexar Media offers industry-leading solid-state drives (SSD) and more than 250,000 DRAM memory upgrades for 50,000 computer systems. For more information about Lexar brand products, visit www.lexar.com, and for Crucial brand products, visit www.crucial.com.

Lexar Media is vertically integrated with Micron Technology, one of the largest semiconductor manufacturers worldwide. Lexar Media, Inc. is a subsidiary of Micron Technology, Inc. Lexar Media is a division of Micron Europe Limited, a division of Micron Semiconductor Asia Pte. Ltd., and a division of Micron Japan, Ltd.

Lexar. When Memory Matters.™

About Micron: 

Micron Technology, Inc., is one of the world's leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets DRAM, NAND flash memory, CMOS image sensors, other semiconductor components, and memory modules for use in leading-edge computing, consumer, networking, and mobile products. Micron's common stock is traded on the NASDAQ Global Select Market under the MU symbol. To learn more about Micron Technology, Inc., visit www.micron.com.

Media contact: 

Andrew Rodger
Matter Communications
978-499-9250 x233
andrew@matternow.com