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John Isaac's Kashmir Photo Shoot

View John Isaac's Bio

The Rugged and Beautiful World of Kashmir Captured on a Card

World-renowned photographer John Isaac traveled to Kashmir on a mission. Isaac's vision was to create a book that captured insightful observations about the condition of the war-torn region with the world. A native of India, Isaac was drawn to this location as he has a special appreciation for Kashmir's tragic beauty, and he intuitively understands the unrelenting violence faced by those who inhabit the disputed region. Isaac's book features magnificent images that depict the vast mountains and colorful landscapes of the sub-Asian region. While there, he paused to capture portraits of the people whose descendants have lived in Kashmir for centuries.

Well before the digital revolution took hold of the professional photography industry, Isaac spent more than 30 years as a photographer for the United Nations, capturing images of refugees and war zones in political hot zones throughout the world. While working with the U.N., Isaac shot a huge number of images on countless rolls of film, and he experienced firsthand the fundamental need for a better method of managing captured and stored pictures. Rarely could he develop his film locally, and more often than not he was limited by the small amount of traditional film that he could carry in his bag with the rest of his equipment. With this experience behind him Isaac understands the indispensable value of large storage capacity better than most professional photographers.

On a recent six-week expedition to Kashmir, Isaac again experienced the need for greater capacity first hand, as he shot more than 40,000 images using his Olympus E-1 digital camera and stored those images on Professional 1GB CompactFlash cards from Lexar. Shooting RAW images, the format that creates extremely large files from uncompressed information, 1GB of capacity was limiting and required him while in the field to transfer the images from the memory card to a portable hard drive unit following the shoot.

"Downloading images became a nightly ritual, in the whole scheme of things, and compared to the challenges of the past was welcome, but it was time-consuming," said Isaac . "Unfortunately, part of that process often forced me to end my shoots early because I had to be sure to allot enough time to move the content from the 1GB cards to my portable hard drive."

As the majority of professional-level photographers shoot in RAW format, and process captured content on a computer following the shoot rather than in the camera while in the field, memory cards have become an even more important part of the digital photographer's equipment. If Isaac had the opportunity to leverage the seemingly endless storage capacity of the new Lexar UDMA 300x CompactFlash card, he would have been allowed to shoot more images and spend less time and effort worrying about downloading and backing up his work.

The images that Isaac captured during his numerous trips to Kashmir are some of the most cherished in his professional collection, which spans a period of more than 35 years. He captured each one of those images on Lexar's Professional Series media cards. When Isaac returns to Kashmir- or embarks on another demanding high-volume digital camera shoot - he knows he can count on Lexar's new high-capacity cards to provide added peace of mind. They enable Isaac to focus on doing what he does best: capturing insightful images and stories that give context and understanding to share with the rest of the world.