For more than three decades, Nick Vedros has been producing award winning work for his many clients. Although he is extremely proud of his past accomplishments, (such as helping BBDO win a Grand Effie for their Apple Powerbook campaign, being named studio of the year by American Photography magazine and being selected twice as one of the Archive International Top 200 Advertising Photographers), he prefers to look forward.

With the deceptively simple phrase "I put four sides around an idea," Nick sums up the approach that keeps clients coming back. Whether shooting at his state-of-the-art digital studio in Kansas City or on location anywhere in the world he is needed, he will tell you that technology alone can't bring an idea to life. It is imagination that transforms a concept into a memorable visual experience.

Ask Nick how he sees client relationships, and his answer is immediate. "My role is to understand our clients' objectives; manifest their ideas, and achieve their vision." Nick comes to the creative table to listen, to collaborate, to interpret, and to create; in that order. If, along the way, his clients are pampered, charmed, inspired and entertained, chalk it up to the ineffable charisma and hospitable ambience that are part and parcel of the Vedros Shoot Experience.