Lexar Media Strengthens Distribution in France With Paris Sud Électronique

London, ENGLAND, January 5, 2004 -- Lexar Media, Inc. (Nasdaq:LEXR), today announced that Paris Sud Électronique, a leading French distributor, will now distribute Lexar Media’s award-winning high-performance digital media and accessories. Headquartered in Paris, France, Paris Sud delivers consumer electronics products to retailers through an extensive network of over 600 companies, which include chain stores, independent stores and large buying groups throughout France. Paris Sud will carry the complete line of Lexar Media digital media and USB flash drive products and accessories.

“As our business grows, the right choice of distribution partners is essential and we are extremely pleased to welcome Paris Sud Électronique into our network,” said Tessa Board, managing director, Lexar Media Europe. “With their vast experience and the quality of service they offer to their customers, we are confident that we have an ideal partner for continued growth and success in the French market.”

“We are particularly satisfied to have distribution rights from a world renowned manufacturer, especially one that offers a full line of products, manufactured with leading edge technology,” declared Alain Raskin, director of operations for Paris Sud Électronique. “Our companies share the same vision and targets for the market, and we are delighted that a large portion of our customers have already accepted Lexar Media products into their retail outlets.”

About Lexar Media, Inc.
Lexar Media, Inc. (Nasdaq: LEXR) is a leading designer, marketer and licensor of award-winning removable flash-based digital storage media, card readers and ATA controller solutions for the digital photography, consumer electronics, industrial and communications markets. Lexar Media brands digital memory cards in the industry's most popular formats including CompactFlash, SmartMedia, Memory Stick, MultiMediaCard and SD. As a digital storage innovator, Lexar Media was the first to develop and advance proprietary read-write speed standards for its USB-enabled CompactFlash cards and holds over 60 controller and system patents. Licensees of Lexar Media's technology include Olympus, SanDisk, Samsung Electronics and Sony. Headquartered in Fremont, California, Lexar Media also has offices in London and Tokyo. Lexar Media is a member of the Russell 2000 Index. For more information, please call Lexar Media Europe on +44 (0)1483 722290 or visit www.lexar.com.

About Paris Sud
Created in 1974, Paris Sud Électronique specializes in IT and consumer electronics distribution, focusing on memory modules, digital cameras, computers, displays and network products. The company counts approximately 600 active customers comprised of sales web sites, large distribution companies, specialized networks and independent stores, including: Auchan, Surcouf, Carrefour Multimédia, cdiscount.com, Boulanger, fotovista, Shop Photo Video, Media Saturn, and rueducommerce.com. Based in Massy (91), Paris Sud Électronique employs 30 people and intends 2003 annual sales figures of 25 million euros. More information is available at www.psec.fr.

Cautionary Note Regarding Forward-Looking Statements
This news release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the safe harbor created by those sections. These forward-looking statements include statements related to the benefits of and consumer demand for Lexar Media's products and the growth opportunities available to Lexar Media. These forward-looking statements involve a number of risks and uncertainties that could cause actual results to differ materially from those anticipated by these forward-looking statements. These risks include that the growth and success of Lexar Media's business depends on its ability to achieve and maintain technology leadership, and sell and market products that are commercially accepted. Readers should also refer to the risk factors described in Lexar Media's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for its fiscal year ended December 31, 2002 filed with the SEC on March 31, 2003, as amended on July 31, 2003. Lexar Media assumes no obligation to update the forward-looking information contained in this news release.