Lexar Media Introduces JumpDrive™ Traveler, Bringing Portable, Personalized and Private Internet and Email to Consumers

New Flash Drive Software Protects Internet and File Privacy on PCs, Carries Email Database, Transports Personal Internet Settings and Synchronizes Documents to Keep Files up to Date

LAS VEGAS, January 8, 2004 -- Lexar Media, Inc. (Nasdaq: LEXR), a leading manufacturer and marketer of high-performance digital media and accessories, today announced JumpDrive™ Traveler, a new USB 2.0 flash drive that enables Internet browsing from Internet connected computers without leaving history or session information on the host computer. About the size of a pack of chewing gum, JumpDrive Traveler allows users to access email, bookmarks and other personalized Web settings from PC computers. Additionally, the software provides file synchronization to quickly and easily update files from the USB flash drive to the computer. JumpDrive Traveler’s software does not require any installation or additional set up on host computers.

To enable private and secure Internet browsing, JumpDrive Traveler stores Internet activities, such as URL histories and cookies, onto the USB flash drive, and securely erases them from the hard drive of the host computer when the user exits the program. To provide personalized Web browsing, JumpDrive Traveler remembers the users’ personalized Web settings including bookmarks, site history and temporary files, and makes them accessible from other computers.

With JumpDrive Traveler, users can send, receive and manage their email from any compatible Internet connected computer. Email on a mobile USB storage device provides a quick and convenient way to access work or personal email and represents a significant advancement in mobile email solutions. For mobile email access, JumpDrive Traveler supports Outlook Express 5.5 and later. In the future, the software will support additional email programs.

JumpDrive Traveler features file synchronization to assist users who frequently work from more than one computer and need to have the most current documents readily available. Through the synchronization program, users build profiles of the folders or files to be synchronized and they are updated with the click of a button when JumpDrive Traveler is inserted into the USB port of the users’ primary computer.

“JumpDrive Traveler takes portable USB storage to the next level by facilitating the most popular activities on personal computers, including email, Internet browsing and document production even when using someone else’s computer,” said Dave Klenske, Lexar Media, Director of Product Marketing. “Because JumpDrive Traveler makes bookmarks, passwords and email available, even from a public computer, it is poised to become the preferred USB flash drive for anyone who accesses the Internet remotely. In addition, anyone who works regularly from more than one computer and needs updated files, or appreciates keeping their Internet history private will benefit from JumpDrive Traveler.”

For an effortless customer experience, the software on JumpDrive Traveler is launched either automatically or with the click of an icon when the drive is inserted into a USB port. To enable a private and portable Internet experience, JumpDrive Traveler supports Internet Explorer 5.5 and later. JumpDrive Traveler will be available in late January in 128MB and 256MB capacities with expected retail pricing of $59.99 and $89.99, respectively. A 512MB JumpDrive Traveler will ship in February, with expected retail pricing of $179.99.

About Lexar Media, Inc.
Lexar Media, Inc. (NASDAQ: LEXR) is a leading designer, marketer and licensor of award-winning removable flash-based digital storage media, card readers and ATA controller solutions for the digital photography, consumer electronics, industrial and communications markets. Lexar Media brands digital memory cards in the industry's most popular formats including CompactFlash, SmartMedia, Memory Stick, MultiMediaCard and SD. As a digital storage innovator, Lexar Media was the first to develop and advance proprietary read-write speed standards for its USB-enabled CompactFlash cards and holds over 60 controller and system patents. Licensees of Lexar Media's technology include Olympus, SanDisk, Samsung Electronics and Sony. Headquartered in Fremont, California, Lexar Media also has offices in London and Tokyo. Lexar Media is a member of the Russell 2000 Index. For more information, please call 1-800-789-9418 or visit www.lexar.com.

Cautionary Note Regarding Forward-Looking Statements
This news release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the safe harbor created by those sections. These forward-looking statements include statements related to the benefits of and consumer demand for Lexar Media's products and the growth opportunities available to Lexar Media. These forward-looking statements involve a number of risks and uncertainties that could cause actual results to differ materially from those anticipated by these forward-looking statements. These risks include that the growth and success of Lexar Media's business depends on its ability to achieve and maintain technology leadership, and sell and market products that are commercially accepted. Readers should also refer to the risk factors described in Lexar Media's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for its fiscal year ended December 31, 2002 filed with the SEC on March 31, 2003, as amended on July 31, 2003. Lexar Media assumes no obligation to update the forward-looking information contained in this news release.