Lexar's New JumpDrive® TouchGuard™ Uses Fingerprint Recognition to Guard Data and Simplify Access To Protected Web Sites

COLOGNE, Germany, September 28, 2004 -- Lexar Media, Inc. (Nasdaq: LEXR), a leader in advanced digital media and accessories, today at Photokina (Hall 1.2, Booth-058), introduced JumpDrive TouchGuard, a USB flash drive with an integrated biometric fingerprint sensor to authenticate a user's identity and provide easy access to secured files and password protected web sites. Setting a new standard for secure portable storage, JumpDrive TouchGuard allows users to automatically login to most web sites with the swipe of a finger, eliminating the need to remember and enter usernames and passwords.

JumpDrive TouchGuard functions as a USB 2.0 hi-speed portable storage device and personal Internet gatekeeper storing and managing web favorites and up to 200 user names and passwords. Utilizing Fujitsu's compact MBF310 Sweep Sensorä combined with sophisticated algorithms, the device stores and recognizes up to 10 unique fingerprints. The MBF310 Sweep Sensor was developed specifically to provide easy integration into the JumpDrive USB Flash drive. Leveraging state of the art technology, the sweep sensor software and the data encryption technology offer a full solution with an easy to use interface.

"By combining the usefulness and popularity of a JumpDrive USB flash drive with advanced biometric technology, we are solving a universal problem for everyone using the Internet -- how to secure your important data and remember the multitude of user names and passwords required to maintain a high level of security on the web," said David Klenske, director of product marketing at Lexar. "With JumpDrive TouchGuard your fingerprint is your password."

JumpDrive TouchGuard secures files with built-in encryption technology to protect confidential information from unauthorized access. The AES 256-bit encryption keeps the files secure on the JumpDrive or on the computer until decrypted by a recognized fingerprint. Lexar's use of advanced security technology provides an extremely secure device that protects users fingerprints, data and web access information without the need to remember passwords.

Once the initial authentication process is completed, the user's fingerprint, data and password are safely encrypted on the JumpDrive device. Even if the device is lost, the biometric login protects data and passwords from unauthorized access.

The portable JumpDrive TouchGuard is compatible with Windows 2000 and XP computers. Available in October at an estimated retail price of $69.99, JumpDrive TouchGuard will initially ship with a capacity of 256 MB.

About Lexar Media, Inc. Lexar is a leading marketer and manufacturer of flash memory cards, USB flash drives, card readers and ATA controller technology for the digital photography, consumer electronics, industrial and communications markets. The company holds over 76 issued or allowed controller and system patents, and licenses its technology to companies including Olympus, Samsung Electronics, SanDisk Corporation and Sony. For more information, please call 1-800-789-9418 or visit www.lexar.com

Cautionary Note Regarding Forward-Looking Statements This release contains forward-looking statements which are subject to the safe harbor provisions of the Private Litigation Reform Act of 1995. These statements include statements related to the benefits of and consumer demand for Lexar Media's products and the growth opportunities available to Lexar Media. These forward-looking statements involve risks and uncertainties that could cause our actual results to differ materially from those anticipated by these forward-looking statements. These risks include that the growth and success of our business depends on our ability to achieve and maintain technology leadership, and sell and market products that are commercially accepted. Readers should also refer to the risk factors described in our filings with the SEC, including our most recently filed Form 10-K and Form 10-Q. We assume no obligation to update the information in this release.
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Lexar and the Lexar logo are trademarks of Lexar Media, Inc. Lexar Media, Inc. is an authorized licensee of the CompactFlash trademark. All other brand or product names are trademarks or registered trademarks of their respective holders.