Founded in 1996, Lexar was born out of innovation to create industry-leading memory solutions worldwide. In 2017, Lexar was acquired by Longsys to help support and maintain its position as a leading global brand in memory cards, USB flash drives, readers, and storage drives for retail and OEM customers.
Longsys acquires Lexar branding and trademark rights from Micron and retains Lexar as a separate subsidiary.
Lexar celebrates its 20th year anniversary of “Memory, Technology and Innovation” with announcements of numerous new products, including high-endurance microSD cards specifically designed for extended video monitoring.
Lexar announces a new Professional 2933x XQD 2.0 card – the fastest flash card on the market.
Lexar introduces Professional 2000x SDHC/SDXC – the world’s fastest SD UHS-II cards on the market.
Lexar introduces the industry’s first Professional Workflow reader solution that transfers images from up to four memory cards at once.
Lexar introduces several industry innovations:
Micron Technology acquires Lexar and subsequently merges the company with Crucial Technology under the name Lexar Media, Inc.
Lexar signs an exclusive agreement with Eastern Kodak Company to manufacture and distribute Kodak-branded memory cards.
Lexar announces its Active Memory System aimed at improving professional photographer workflow.
Lexar trademarks the name “JumpDrive” for a line of its portable storage devices, leading “jump drive” often to be used as a synonym referring to any USB flash drive.
Petro Estakhri and Mike Assar establish Lexar Media, Inc. (Lexar) as a spin-off from Cirrus Logic.