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Timeline

 

Lexar – Two decades of memory, technology, and innovation

Founded in 1996, Lexar was born out of innovation to create industry-leading memory solutions worldwide. In 2017, Lexar was acquired by Longsys to help support and maintain its position as a leading global brand in memory cards, USB flash drives, readers, and storage drives for retail and OEM customers.

    • 2017

      Longsys acquires Lexar branding and trademark rights from Micron and retains Lexar as a separate subsidiary.

    • 2016

      Lexar celebrates its 20th year anniversary of “Memory, Technology and Innovation” with announcements of numerous new products, including high-endurance microSD cards specifically designed for extended video monitoring.

    • 2015

      Lexar announces a new Professional 2933x XQD 2.0 card – the fastest flash card on the market.

    • 2014

      Lexar introduces Professional 2000x SDHC/SDXC – the world’s fastest SD UHS-II cards on the market.

    • 2013

      Lexar introduces the industry’s first Professional Workflow reader solution that transfers images from up to four memory cards at once.

    • 2012

      Lexar introduces several industry innovations:
        • The first 256GB Compact Flash Card to extend capture of 1080p full-HD video and high-quality images
        • The first 256GB SDXC UHS-I memory card
        • The first 1000x memory card
        • The first 128GB SDXC™ UHS-I memory card

    • 2007

        • Lexar extends its agreement with Kodak and begins to develop and market Kodak-branded flash memory products worldwide.
        • Gemalto and Lexar launch Microsoft Vista-compliant security device for protecting digital identities and sensitive data storage.

    • 2006

      Micron Technology acquires Lexar and subsequently merges the company with Crucial Technology under the name Lexar Media, Inc.

    • 2004

      Lexar signs an exclusive agreement with Eastern Kodak Company to manufacture and distribute Kodak-branded memory cards. Lexar announces its Active Memory System aimed at improving professional photographer workflow.

    • 2003

      Lexar trademarks the name “JumpDrive” for a line of its portable storage devices, leading “jump drive” often to be used as a synonym referring to any USB flash drive.

    • 1996

      Petro Estakhri and Mike Assar establish Lexar Media, Inc. (Lexar) as a spin-off from Cirrus Logic.