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Timeline

Lexar – Two decades of memory, technology, and innovation

Founded in 1996, Lexar was born out of innovation to create industry-leading memory solutions worldwide. In 2017, Lexar was acquired by Longsys to help support and maintain its position as a leading global brand in memory cards, USB flash drives, readers, and storage drives for retail and OEM customers.

  • 2019

    • Launched 1TB Professional 633x SDXC memory card, the largest capacity memory card on the market
    • Launched M.2 Internal SSD product line marking new expansion into the SSD market
    • Introduced 1TB Professional SL100 Pro Portable SSD with Type-C interface, the fastest portable SSD on the market

  • 2018

    • Re-introduced products to China with an upgraded portfolio
    • Launched 512GB High-Performance 633x microSDXC memory card, the world’s largest capacity A2 memory card
    • Launched Jumpdrive F35 fingerprint encryption USB flash drive, leveraging biometric technology and 256-bit AES encryption to ensure data security

  • 2017

    Longsys acquires Lexar branding and trademark rights from Micron and retains Lexar as a separate subsidiary.

  • 2016

    Lexar celebrates its 20th year anniversary of “Memory, Technology and Innovation” with announcements of numerous new products, including high-endurance microSD cards specifically designed for extended video monitoring.

  • 2015

    Lexar announces a new Professional 2933x XQD 2.0 card – the fastest flash card on the market.

  • 2014

    • Lexar introduces Professional 2000x SDHC/SDXC – the world’s fastest SD UHS-II cards on the market.
    • Lexar announces Professional 3333x CFast™ 2.0 card – the world's fastest memory card at the time with read transfer speed up to 500MB/s.

  • 2013

    Lexar introduces the industry’s first Professional Workflow reader solution that transfers images from up to four memory cards at once.

  • 2012

    Lexar introduces several industry innovations:

    • The first 256GB Compact Flash Card to extend capture of 1080p full-HD video and high-quality images
    • The first 256GB SDXC UHS-I memory card
    • The first 1000x memory card
    • The first 128GB SDXC™ UHS-I memory card

  • 2007

    • Lexar extends its agreement with Kodak and begins to develop and market Kodak-branded flash memory products worldwide.
    • Gemalto and Lexar launch Microsoft Vista-compliant security device for protecting digital identities and sensitive data storage.

  • 2006

    Micron Technology acquires Lexar and subsequently merges the company with Crucial Technology under the name Lexar Media, Inc.

  • 2004

    Lexar signs an exclusive agreement with Eastern Kodak Company to manufacture and distribute Kodak-branded memory cards.

    Lexar announces its Active Memory System aimed at improving professional photographer workflow.

  • 2003

    Lexar trademarks the name “JumpDrive” for a line of its portable storage devices, leading “jump drive” often to be used as a synonym referring to any USB flash drive.

  • 1996

    Petro Estakhri and Mike Assar establish Lexar Media, Inc. (Lexar) as a spin-off from Cirrus Logic.