YOKOHAMA, Japan, February 21, 2025 – Lexar, a leading global brand in storage solutions, is thrilled to announce its participation in the upcoming CP+ 2025 exhibition, Japan’s premier event for photography and imaging. The exhibition will take place from February 27 to March 2 at the Pacifico Yokohama Convention Center, bringing together industry leaders, photographers, and imaging enthusiasts from around the globe.
Lexar’s Commitment to the Japanese Market
Last year, Lexar has made a significant re-entry into the Japanese market, where consumers prioritize quality and reliability. In partnership with leading retailers such as Yodobashi Camera and Bic Camera, Lexar’s products are now available in over 100 stores across Japan, highlighting the brand’s growing presence and trust among consumers. As a result of these efforts, Lexar celebrated a remarkable year-over-year growth of over 150% in 2024 for its removable products, including memory cards and portable storage, demonstrating the brand’s strong market presence and consumer confidence.
Showcasing Cutting-Edge Products at CP+ 2025
At CP+ 2025, Lexar will showcase its latest innovations, designed to empower professionals, content creators, and outdoor enthusiasts. Highlights include the CFexpress 4.0 Series, featuring Type-B DIAMOND, GOLD, SILVER cards and Type-A GOLD cards, delivering unmatched speed and capacity for 8K video and high-resolution photography. For streamlined workflows, the Workflow Series offers high-speed card readers and storage solutions. Mobile creators will appreciate the compact SL500 Portable SSD and the Professional Go Portable SSD with Hub, which combines a portable SSD with a multi-functional hub. For rugged environments, the ARMOR Series provides durable ARMOR 700 Portable SSD, ARMOR GOLD and SILVER PRO SD cards, the world's first memory cards made of 316 stainless steel. Additionally, Lexar introduces the pexar Digital Picture Frame, a stylish way to showcase your favorite memories with loved ones.
Engaging Workshops with Industry Experts
Lexar’s booth will also host a series of engaging workshops featuring renowned photographers and influencers, including Rinaty, an acclaimed outdoor photographer known for capturing breathtaking landscapes and extreme environments; Koichi Mitsui, an APPLE-certified iPhone photographer whose work has redefined mobile photography; and ILKO, “The Magician of Light,” a celebrated influencer and photographer renowned for his creative use of light and composition. These workshops will provide attendees with unique insights into the art and science of photography, showcasing how Lexar’s products can elevate their creative workflows.
A Bright Future in Japan’s Imaging Market
As a leading brand in the storage industry, Lexar is deeply committed to the Japanese market, which serves as a hub for imaging innovation and creativity. By continuously delivering high-quality products and services, Lexar aims to empower photographers and content creators across Japan and beyond.
“Japan is not only the heart of imaging technology but also a key market for Lexar,” said William Lu, General manager of EAO at Lexar. “We are thrilled to participate in CP+ 2025 and look forward to connecting with our customers and partners as we continue to innovate and grow together.”
Lexar at CP+ 2025
Visit Lexar at Pacifico Yokohama, Minato Mirai Nishi-ku Yokohama, booth NO. 66 from February 27-March 2, 9 AM - 6 PM. All media are welcome to visit and experience our innovative new products.
About Lexar
For more than 29 years, Lexar has been trusted as a leading global brand of memory solutions. Our award-winning lineup includes memory cards, USB Flash Drives, card readers, solid-state drives, and DRAM. With so many options, it’s easy to find the right Lexar solution to fit your needs.
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