At CES 2026, Lexar’s 30th-anniversary milestone, forward-looking AI Storage Core strategy and brand new products earned broad recognition from leading global media outlets, reinforcing the brand’s reputation as a trusted storage partner for creators, professionals, and next-generation devices.
Mainstream Business Media Spotlight Lexar’s 30-Year Legacy
Top U.S. business publication Forbes highlighted Lexar’s three decades of innovation, noting the company’s role in advancing storage standards since 1996. The coverage emphasized Lexar’s focus on trust and end-to-end support, alongside its Lexar AI Storage Core direction—built around performance, reliability, and flexibility for emerging edge-AI scenarios including AI PCs, imaging systems, robotics, and automotive applications. The article also has mentioned brand new Lexar Professional SILVER PLUS 2TB microSDXC™ UHS-I card, which is the world's fastest 2TB UHS-I microSD card, and Lexar PLAY X M.2 PCIe 4.0 NVMe SSD
Forbes also reported on products introduced at CES, including the Lexar Professional Go Portable SSD with Hub and the Lexar Air Portable SSD, both designed for mobile content creation. The article called out creator-friendly features such as direct ProRes 4K recording support, ultra-light designs, rugged protection, and seamless mobile backup—positioning them as practical tools for on-the-go workflows.
In a separate feature, Forbes spotlighted the Lexar TouchLock Portable SSD, noting its tap-to-unlock experience enabled by NFC authentication and AES hardware encryption, bringing professional-grade security to everyday use. In the same month, Forbes mentioned Lexar across three separate stories—signaling increasing visibility in mainstream business media.
Global Tech Media Recognize CES Innovations
Beyond Forbes, multiple international technology outlets also recognized Lexar’s CES announcements and product lineup. U.S. tech publication How-To Geek included the Lexar Air Portable SSD in its “Best of CES 2026” awards, describing it as an all-in-one backup solution for mobile and desktop users. In Germany, PC Welt named Lexar AI Storage Core strategy among its CES highlights, calling it a forward-looking response to the growing storage demands of on-device AI applications.
Meanwhile, TechRadar reported on Lexar’s debut of a modular AI-grade Storage Stick form factor, designed to support sustained high-speed performance for AI-focused computing environments.
Industry Awards and Buying Guides Reinforce Product Strength
Industry recognition also extended beyond CES announcements. UK photography authority Digital Camera World recommended multiple Lexar products in its 2026 memory card buying guide, naming Lexar models as top choices across microSD and CFexpress categories for professional photo and video workflows.
In Japan, tech outlet ASCII reported that the Lexar NM790 with Heatsink M.2 2280 PCIe Gen 4x4 NVMe SSD ranked No. 1 in a major retailer’s internal sales chart, highlighting its PCIe 4.0 performance and popularity for gaming storage expansion. The Irish edition of The Sun also featured Lexar TouchLock Portable SSD and Lexar Professional Go Portable SSD with Hub, positioning them as next-generation tools for creators seeking both performance and security.
As Lexar enters its fourth decade, sustained global media recognition reflects not only the strength of its current portfolio, but also confidence in its long-term strategy. Across business, technology, photography, and mainstream outlets, consistent third-party coverage and recommendations underscore Lexar’s standing as a widely recognized and trusted storage brand.
Sources: Forbes, How-To Geek, PC Welt, TechRadar, Digital Camera World, ASCII, The Irish Sun