Longsys Acquires “Lexar” brand from Micron Technology, Inc.
Strength of Lexar Brand Combined with Longsys’s Consumer Storage Dedication Enables Continued Support to Existing Lexar Customers as well as Exciting New Growth Opportunities.
Shenzhen Longsys Electronics Co., Ltd. (Longsys) has acquired the “Lexar” brand from Micron Technology, Inc. Lexar has long been recognized as a leading brand for high-performance, high-reliability removable storage solutions for a wide variety of applications, such as the professional photography market. Longsys’s ownership of the brand provides assurance to existing Lexar customers that the solutions and support they have come to expect from Lexar-branded products will continue to be available. Going forward, the market reach and product expertise provided by Longsys promises to expand the Lexar customer experience into new market segments and geographies.
“We are very honored to acquire the Lexar brand,” said Huabo Cai, CEO of Longsys Electronics Limited. “Lexar has built a great brand name and our vision is to make it even greater. Existing customers can rest assured that the innovative solutions and excellent support that they have experienced from Lexar will continue. The mission to make Lexar the go-to brand for high-performance removable storage continues.”
Established in 1999, Longsys is a Chinese company that focuses on NAND flash applications for software and hardware products. The company develops complete solutions, including software and hardware that are key to innovating and deploying leading-edge flash technologies, such as 3D NAND. Longsys currently sells over 100 million flash-based products to the market on an annual basis. Lexar customers will benefit from the strength and company culture of Longsys, including innovation, stability, strict quality control, localized and customized support and services, and a consumer storage focus.
Lexar is a trusted brand in storage solutions. Whether for taking pictures and videos, watching movies on tablets, or moving and sharing files on mobile devices, Lexar storage solutions can provide the maximum performance and reliability required for a user’s digital device.
Lexar is well experienced in the market for photography, video, storage and mobile devices. Lexar has developed and launched industry-leading storage products with the latest formats, technologies, and capacities. For more than 20 years, Lexar has been a leader in storage standards, flash design, component development, and supply chain management.
Longsys has established a new U.S. company, Lexar International, based in San Jose, California, that will market Lexar-branded products in the United States and Canada. Another new affiliate, Lexar Co., Ltd, which is located in Hong Kong, PRC, will market Lexar-branded products in Asia.